If you have never been to Mount Rushmore during Sturgis your definitly not planning your trip properly. Sturgis, Deadwood, Custers Park, Crazy horse and Mount Rushmore and all the small towns in between is what makes the entire trip worth it. Personally I always wondered why it was so important to have people hang off a perfectly fine mountain to engrave (some to there death) this massive structure of presidents faces that just stayed there for all eternity. But when travelling through the monument and reading all the literature, ideas and studying the structures and how they were built, you come to have a totally different respect for it all. It is different to see it on pictures and another to see it in person. I guess you should never be opininated on something until you see it through the eyes of its creater and see this great creation for yourself.